Sveta Bold Condensed was developed for Tallinn Music Week 2018 as its central branding device. With the focus on space-saving and unique visual aesthetic for large display uses, it combines thin horizontal forms with contrasting verticals. The Cyrillic alphabet and various diacritical symbols and glyphs are also included. The specimen for the typeface is a tent: the habitat of a typical festival visitor — thus linking it with the intended usage and its designated printing process. A short manual on how to put up the tent is also included.
Type Design: Aimur Takk